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Word: yankelovich (lookup in dictionary) (lookup stats)
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...voters by 44% to 40% now expect Ford to win on Nov. 2. In late August, the voters by 57% to 34% predicted a Carter victory. These are the findings of a nationwide telephone survey of 1,308 registered voters, conducted for TIME by the opinion research firm of Yankelovich, Skelly and White, Inc., from Sept. 25 to Sept...

Author: /time Magazine | Title: TIME POLL: The Race Turns into a Dead Heat | 10/11/1976 | See Source »

...standoff turned up by the survey resulted from asking those polled to choose between the two main candidates. When the Yankelovich analysts figured in the effect of the minor candidates, Lester Maddox and Eugene McCarthy, Ford pulled ahead of Carter by 42% to 40%. Maddox is a negligible factor, polling only 1% of the vote at this point. But McCarthy draws 7%, down from 12% in August but still enough to tip the election to Ford...

Author: /time Magazine | Title: TIME POLL: The Race Turns into a Dead Heat | 10/11/1976 | See Source »

TIME has published five Yankelovich polls since the 1976 presidential campaign began last January, plus a special report of interviews with our Citizens' Panel of 300 registered voters, to get a detailed picture of what the public thinks about the candidates and the issues. We will present the results of more polls, and another Citizens' Panel survey, between now and Election...

Author: /time Magazine | Title: A Letter From The Publisher, Oct. 4, 1976 | 10/4/1976 | See Source »

During his interviewing for the latest poll (TIME, Sept. 6), Yankelovich discovered how uncertain a host of voters feel. "In 1972," he says, "people had pretty much made up their minds before the campaign began." This time, even those who do favor Ford or Carter are surprisingly soft in their support. After surveying the response to the debate throughout the Midwest late last week, Chicago Bureau Chief Benjamin Gate concurs with Yankelovich: "The road to the White House is as wide open as ever...

Author: /time Magazine | Title: A Letter From The Publisher, Oct. 4, 1976 | 10/4/1976 | See Source »

...four are among 60 carefully selected voters of varying ages, walks of life and economic status from all parts of the country specially chosen for TIME by Pollster Daniel Yankelovich to provide a representative sampling. Prior to the debate, most were undecided between Ford and Carter. They were interviewed by TIME immediately after the debate, and in seven cases correspondents sat before television sets with selected families to record their spontaneous reactions. Of the voters in the Yankelovich sample, only a handful were swayed by the debate. In general, most had good impressions of both men, objected to the overuse...

Author: /time Magazine | Title: The Nation: THE VIEWERS TALK BACK | 10/4/1976 | See Source »

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