Word: yankelovich
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...Ford may drop farther behind, but three out of four voters expect the contest to be down to the wire, and a variety of indicators support their viewpoint. Such are the findings of a nationwide telephone survey of 1,544 registered voters, conducted by the opinion research firm of Yankelovich, Skelly and White, Inc. between...
...Connally has many drawbacks. He would have scant appeal to voter blocs that are also cool to Ford and Reagan: blacks, organized labor, the Spanish speaking and blue-collar workers. He also seems considerably less attractive to voters in general than to Republican party workers. In a nationwide TIME-Yankelovich survey of 1,048 registered voters in June, 29% said they would be less likely to opt for the Republican ticket if Connally were the vice-presidential candidate; only 19% claimed they would be more inclined to support the G.O.P. if he were aboard; the rest said it would make...
...credit to the President's adroit economic management, the issue has not yet clicked for him. Ford's most potent weapon at this stage is the series of polls showing that he would do somewhat better than Reagan against Jimmy Carter in November. Public Opinion Analyst Daniel Yankelovich reported last week that should Carter stumble, the "swing voters" who generally determine the outcome of presidential elections might well turn to Ford as an "honest and decent" man who has run "a stable and orderly government...
...Daniel Yankelovich, the public opinion analyst, finds a different emphasis: "What we're seeing is not a revolt against Washington and the Eastern establishment. It's simply that the fresh faces make sense." Despite the popularity of some incumbents, says Yankelovich, there is "an anti-incumbency mood, one that extends not only to the people in office but to the old ideas and styles, to almost everything that has been part of the kind of thinking associated with past problems." Rumbles Oregon Teamster Leader L.B. Day: "We're looking for someone with guts who will tell these...
...Various Yankelovich, Harris, Gallup and University of Michigan surveys place the percentage of voters who consider themselves Republican at between 18% and 25%, v. between 42% and 50% who consider themselves Democrats (the rest are self-styled independents). While Reagan backers insist that their man is now showing he can attract independents and Democrats, his following so far seems to be a narrowly based conservative bloc. "If Reagan succeeds in putting this coalition together," observes Marquette University Sociologist Wayne Youngquist, "it's not going to be a new majority, it's going to be a new minority...