Word: yankelovich
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...college campus a degree of sexual freedom is taken for granted, but the emphasis is on stable relationships. "People are pretty serious about sexual relationships now," reports a Princeton woman student. Survey Researcher Daniel Yankelovich finds that the view of marriage as obsolete peaked on campus in 1971 and has declined...
...retrospect, political analysts found it hard to imagine what Ford or any other Republican could have done to stem the Democratic tide. Said Pollster Daniel Yankelovich: "If the issue had been just the economy or just Watergate, there would not have been the same outcome. But at some level of consciousness, the people put the two together. The result was clear-cut anger and blame. They zeroed in on the Nixon-related Republicans, not conservative Democrats or liberal Republicans." In large measure, the reaction sprang from the electorate's strong trend toward populism and moral indignation, as limned in TIME...
Turnouts were generally low?an estimated national average of 38%, the lowest since 1946?but voters were not necessarily apathetic about the issues. Explains Yankelovich: "No choices of action on the issues were offered them, so many said: Why bother? What difference does it make?" But even though about three-fifths of the registered voters stayed home, there were some noteworthy trends. In the Northeast, the old Democratic coalition of blue-collar ethnics, white-collar liberals and minorities helped elect three Governors: Hugh Carey in New York, Ella Grasso in Connecticut and Michael S. Dukakis in Massachusetts. In the South...
That gloomy profile of the nation is limned in the latest TIME Soundings, a quarterly national survey of the mood, temper and outlook of Americans as the country approaches the 1976 presidential election. Soundings consists of a series of political and social indicators that were developed for TIME by Yankelovich, Skelly & White, Inc., the New York-based public opinion research firm. The indicators are Economic Distress, Social Resentment, Conservatism, Political Activism and, new this quarter, the National Mood. These results were based on telephone interviews in early October with a cross-section of 1,023 Americans of voting age. Similar...
Preoccupation with economic conditions has contributed to what Yankelovich regards as a growing isolationist trend in the country. Only 2% of those polled listed any aspect of foreign affairs as a major national concern. Furthermore, contrary to the opinion of all respected economists, 55% of the people surveyed believe that inflation can be solved by domestic action alone. Only 38% understand that handling inflation requires worldwide solutions and agreements. The belief that inflation is primarily a domestic matter cut across party lines and political views...