Word: yankelovich
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...those interviewed said that they thought there was now enough evidence for the House to impeach the President, though by 49% to 38% they said Nixon's actions were not serious enough to justify the Senate's removing him from office. A survey conducted earlier for TIME by Daniel Yankelovich, Inc., found that 55% of Americans wanted Nixon to resign or be impeached, up from 39% in November (see story page...
...first time in decades, too, once self-confident Americans are growing pessimistic about their personal welfare. In a survey for TIME last November, Opinion Analyst Daniel Yankelovich reported, 72% of the public thought that national affairs were going "very badly" or "pretty badly," but some 90% said that all was "very well" or "fairly well" with their personal lives. Now, chiefly because of rising prices and the fuel shortage, Yankelovich estimates that only 50% to 60% still have the same sense of personal well being. Surveying 500 families in the Chicago area, the Exchange National Bank discovered that while...
...Voters seem to be swinging to the right. There has been a marked increase in the number who consider themselves "conservative," granted that individual definitions of what conservative means vary widely. In 1971, Pollster Yankelovich found that 25% of the public labeled themselves conservative, 55% middle of the road and 20% liberal. By last December self-professed liberals had declined to 17% and those in the middle of the road to 37%, but conservatives had grown to 46%. On campus, the American Council on Education reported this month that its annual survey of college freshmen found that liberals continue...
...example. In fact, television has so greatly magnified the human elements of Presidents that this may be as important to White House leadership as the constitutional authority of the office. For better or worse, television has made the President "somebody very close" to most American citizens, says Pollster Daniel Yankelovich, and while their own feelings of inadequacy and humility keep them from making instant judgments about complicated issues like milk price supports and the Middle East oil tangle, Americans seize on the personal actions that they can see in their living rooms and can understand. History may prove that Nixon...
These results indicate that nothing has happened to relieve the general mood of public despair. Nor have Americans' opinions about how well things are going in their personal lives changed significantly. Putting this seeming paradox together with answers to other questions, Yankelovich analysts conclude that Americans are "undoubtedly leary" of any change, like impeachment, that could upset their own personal sense of well being...