Word: yankelovich
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...began after the Laos incursion of 1971, when it became clear that Viet Nam was turning into a "proxy war" fought mainly by Vietnamese with sharply reduced U.S. casualties. "From that point on," says Gelb, "nobody could rouse the people on the war issue." Others, among them Pollster Daniel Yankelovich, say that reluctant tolerance of Nixon's stewardship began to turn to something like admiration after his decision to mine North Viet Nam's ports last spring-widely regarded by the public as a daring and successful riposte to Russian and Chinese perfidy...
OCTOBER is the month of the underdog, the time for a candidate who is trailing badly to make his most serious bid. This George McGovern is doing, but the bid does not seem strong enough. According to the latest poll conducted for TIME by Daniel Yankelovich Inc., the Democratic candidate has narrowed the gap with President Nixon, but has regained only the ground lost since the disastrous aftermath of the Eagleton affair. He remains far behind...
...registered voters in 16 key states constituting 62% of the total electoral vote found Richard Nixon ahead, 57% to 27%, with 16% undecided. That lead of 30 points during the Oct. 1 to Oct. 10 period is nine points smaller than the Nixon margin in the same type of Yankelovich survey one month earlier. McGovern has narrowed the contest in four big states-New York, California, Michigan and Pennsylvania-but the latest findings are close to the results of the first Yankelovich Poll for TIME, taken in late July and early August. In effect, George McGovern has returned...
...identified or condemned. The public does not seem to be in a damning mood. Here the anger at the press and TV enters the picture. Too long have the messengers brought the bad news. People do not want to listen to it, let alone get sore about it. Daniel Yankelovich, TIME'S public opinion sampler, came up with the astounding finding that 75% of the voters of 16 states were "sick and tired" of the constant running down of the nation. A plague on the messengers, never mind the facts...
This, combined with the switchover of an estimated 14 per cent of Wallace voters to Nixon has formed a hard core of support that will hurt McGovern's chances. Yankelovich said...