Word: yankelovich
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Those identical figures would seem to contrast with other major polls, such as the most recent Daniel Yankelovich Inc. Poll for TIME, which had McGovern trailing by 39 points, an Albert Sindlinger survey putting him 41 points behind, and a Democratic-sponsored poll by Pat Caddell, showing only a 22-point deficit. Except in the case of Sindlinger, whose polling techniques did not screen out probable nonvoters, the apparent discrepancies seem to be largely a matter of timing. Taken over a period of 21 weeks (Aug. 25-Sept. 12), the Yankelovich study, for example, showed a slight upswing for McGovern...
...badly from public dismay over a jobless rate that had just hit 5.6%. Yet in this year's campaign, with the rate also at 5.6%, unemployment has practically disappeared as a political issue. Only 13% of the likely voters queried in the latest TIME Poll conducted by Daniel Yankelovich Inc. listed it among their worries...
AFTER a month of false starts and wheel spinning, the McGovern campaign bandwagon is definitely on the move-backward. A new TIME poll conducted by Daniel Yankelovich Inc. between Aug. 25 and Sept. 12 shows that McGovern's campaign is having a negative effect: in several states where he has stumped the hardest, he has lost ground; and the issues he has emphasized the most are those that are now hurting him more than ever. The poll finds that Nixon leads McGovern by an astonishing 39 points...
...past few months, McGovern's image has slipped badly. During the spring primaries, samplings by Yankelovich determined that McGovern projected himself as a "strong liberal." It was precisely his firm and often courageous stands on controversial issues that set him apart from and above the host of other Democratic challengers. Now McGovern is casting a slim and pale shadow. Yankelovich interprets McGovern's new image as that of a "weak radical." Almost one in three voters now believes McGovern to be radical, in spite of the fact that he has softened many of his positions. At the same...
...Yankelovich calls this the "halo effect," and believes it colors almost all the answers related to issues. One month ago, voters claimed, by a margin of 45 % to 28%, that McGovern would do more to see that minorities are treated "fairly." Now they have neatly flip-flopped on the issues, although nothing concrete has happened in the campaign to cause such a change: 42% now see Nixon as best able to deal with minorities, v. 31 % for McGovern. This makes little empirical sense, but for that very reason it bodes ill for McGovern. More and more, Nixon is gaining momentum...