Word: yankelovich
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...learn about themselves and those who would lead them. Starting with this week's cover story on George Wallace and the Florida primary, we are adding a new feature to our part of this exercise in discovery: an unusual venture in analyzing the political mood by Daniel Yankelovich, Inc., a firm noted for its perceptive "attitude research...
...they perceived the candidates, the issues and their own personal politics. The results, we believe, add a significant dimension to our coverage. The current survey, commissioned in cooperation with the New York Times, will be followed next month by a different feature specially designed by TIME and Yankelovich to humanize the more traditional forms of polling...
...busing was the cutting issue only because no candidate knew how to benefit from widespread concern about the economy; 3) Edmund Muskie is still potentially stronger than the size of his vote would indicate; and 4) Richard Nixon is the real choice of Florida's Democratic voters. Yankelovich's analysis...
...consumer is hesitant, uncertain, off balance." So says Daniel Yankelovich, head of a Manhattan-based attitude-research firm that recently analyzed the reactions of 8,000 Americans to the economic climate. From the results, Yankelovich identified for TIME nine factors that contribute to the consumer's cautious mood. His report...