Word: yankelovich
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...public seems to be tolerant of the notion that gay couples should be allowed more of the rights now accorded to married couples. In a TIME/CNN poll conducted by the firm of Yankelovich Clancy Shulman, 54% agreed that "homosexual couples should be permitted to receive medical and life- insurance benefits from their partner's insurance policies." Yet there is little support for gay marriages: 69% said such arrangements should not be made legal, and 75% felt that gay couples should not be allowed to adopt children...
...survey, conducted by Yankelovich Clancy Shulman, found that 75% of those questioned approve of Bush's performance in office -- a new high for the President, and a better mark by far than Ronald Reagan, Jimmy Carter, Gerald Ford or Richard Nixon received at this stage of their terms. Bush may also find that his popularity has coattails: when asked with which party they identify, just as many people called themselves Republicans (32%) as Democrats. In Yankelovich surveys earlier this year, Democrats averaged a six- point edge. By 39% to 29%, the G.O.P. is seen as better able than the Democrats...
...public opinion more than terrorism, and few journalistic devices can tap those feelings more succinctly than an opinion poll. This week we decided that our cover story on the hostage crisis in Lebanon needed an accurate reading of popular thought, so we asked our regular polling firm, Connecticut-based Yankelovich Clancy Shulman, to conduct a survey. On one day, 25 interviewers telephoned 500 people at random and asked them 22 questions for an average of six minutes. The results were put into computers and tabulated, with a margin of error of plus or minus 4.5% taken into account. They were...
This week's poll is the tenth done for TIME this year by Yankelovich Clancy Shulman, which conducts polling and market research for a variety of corporations, business associations and publications. Since January we have shared our polls with Cable News Network, which broadcasts the results on its 24-hour news shows. Observes Zintl: "If you can get a measure of public sentiment, and some of the reasons behind it, that can be very valuable to the reader. It can add evidence to what we're finding out anecdotally...
Opinion research can also have an impact that transcends the week's news. Says Hal Quinley, a senior vice president at Yankelovich: "Polls, along with the press, are one of the many ways people comment and respond to their political leaders." We happen to agree, but as always, we encourage our readers to form their own opinions...