Word: yankelovich
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...marketing experts see few signs yet that boomers are prepared to accept advancing age. "They're still trying to find themselves, and there's no reason to assume they will give that up even when they're 72," says Ann Clurman, a partner at Yankelovich Partners, a research and marketing firm with headquarters in Connecticut. Adds Yankelovich managing partner J. Walker Smith: "A.A.R.P. is deadly scared of trying to deal with boomers' denial and not wanting to be members of the same organization that their parents are. Boomers are still struggling with just being grownups...
...music by such '60s icons as the Beatles and Bob Dylan. In a current Chevrolet ad, a pair of '60s-style flower children morph into the proud Establishment-type owners of a Chevy Venture van. "The bad pun we use is that baby boomers will retread, not retire," says Yankelovich's Smith...
...whose business has always been business, the stock-market surge, real estate boom and expansive corporate behavior point to a bullish future. The place feels surprisingly relaxed. Public confidence in the new leadership is running high: C.H. Tung's favorable rating was 59%, according to a TIME/CNN poll by Yankelovich Partners Inc. While an estimated 387,000 citizens made a preliminary negative bet on the outcome and emigrated over the past few years, many have been coming home as their confidence returns...
From a telephone poll of 1,024 adult Americans taken for TIME/CNN on June 4-5 by Yankelovich Partners Inc. Sampling error...
...life, I would do things differently." Only 59% of Xers and matures agree. Likewise, while Xers see themselves more as life-long job hoppers than as company loyalists, they profess far more satisfaction with their work than their elders. "Boomers entered the marketplace years ago with high expectations," says Yankelovich's Smith. "And when they were disappointed, they thought the future looked bleak for Xers. So they portrayed them as a loser generation...