Word: yankelovich
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...committee members seem blinded by their would-be candidate's extraordinary popularity. A Gallup poll found that the only public figures more highly esteemed in America are Ronald Reagan and the Pope. A poll conducted for TIME by Yankelovich, Clancy, Shulman shows Iacocca as the first choice for the Democratic presidential nomination among 18% of Democrats and Independents. The Chrysler chairman's ranking was second only to that of Colorado Senator Gary Hart. There is some doubt, however, whether his standing -- which rests primarily on name recognition -- could be converted into real voter support in an actual campaign...
...crucial point the Meese commission is fully in tune with most Americans: both consider pornography a worrisome problem. A poll taken for Time by Yankelovich Clancy Shulman found that nearly two-thirds of the respondents* are "very" or "fairly concerned" about the pervasiveness of pornography in the U.S. Not surprisingly, porn is much more troubling to women than to men; precisely half of all women said they were "very concerned," while only 27% of men were similarly bothered. Overall, the proportion of people who want the government to crack down harder on pornography has varied only slightly since Yankelovich first...
...young give comparatively little to charity: those ages 30 to 34 report giving 1.7% of their income, according to a 1985 Yankelovich poll. That may be because they have not yet reached their full earning capacity and have less disposable income than their elders. Still, baby boomers seem less willing to give than their parents--"a downward trend that bears serious watching," says Richard Lyman, president of the Rockefeller Foundation. "It would be a tragedy if it is an early sign that philanthropy in this country is losing some of its force...
Senators have already suggested some 30-odd amendments that would restore such well-established tax breaks as charitable deductions for non-itemizers, favored treatment for capital gains and full deductions for interest payments as well as for state and local sales taxes. A TIME poll conducted by Yankelovich, Clancy, Shulman late last month showed widespread popular support for retaining many of these tax breaks (see chart...
...Mondale in New Hampshire. Cuomo, his advisers hope, could do the same to Hart this time around and perhaps have the staying power needed to make it all the way to the nomination. At the moment, Hart is the clear front runner; a poll for TIME last week by Yankelovich, Clancy, Shulman found that among all the potential nominees, three times as many Democrats and independents prefer Hart to Cuomo...