Word: yankelovich
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...does Mario Cuomo stack up against other Democratic presidential possibilities? To measure his national appeal, TIME commissioned a poll of 1,013 Americans last week by Yankelovich, Clancy, Shulman. Democrats and independents were asked about their familiarity with Cuomo and other political figures, their impression of them, and whom they would prefer right now as a Democratic presidential nominee.* The list included 1984 Presidential Candidates Gary Hart and Jesse Jackson, Arizona Governor Bruce Babbitt, New Jersey Senator Bill Bradley, Delaware Senator Joseph Biden and Missouri Congressman Richard Gephardt, as well as Chrysler Chairman Lee Iacocca and the right-wing fringe...
...prayed for a substantial realignment that would make young people lifelong Republicans. The Democrats were heartened that 30- to 40-year-olds were slightly less likely than other age groups to vote Republican. But the fact is that while 38% of 30- to 40- year-olds told the TIME Yankelovich poll that they are Democrats and 24% said they are Republicans, 38% called themselves independents. "The Baby Boomer vote is never going to be in either party's hip pocket," says Republican Political Consultant Lee Atwater. Their political views tend to be a mix: they are conservative on economic matters...
...oldies, the members of the Big Chill generation sometimes seem to prefer looking back to looking forward. They often long for a simpler and dreamier time of dates at the drive-in, before real life intruded on their teenage idylls. Yet, as demonstrated in a poll for TIME by Yankelovich, Clancy, Shulman, Baby Boomers have not lost the American birthright of optimism about the future. While they may not live quite as well as their parents, a surprising number think they do, and most feel they have more freedom to choose their own life-styles. In the mid-1980s...
...playing Mr. Mom has meant more than learning the way to Toys R Us. They have discovered, somewhat to their surprise, the private joys of daily child rearing that women have always known. In the Yankelovich poll for TIME, 63% of 30- to 40-year-olds stated that "raising children is a main satisfaction in my life." Revering and caring for children has served as an antidote to some of the egocentric tendencies of the Me generation. "We were taught that we were the most important people in the world," says Columnist Greene, who became a father...
...Baby Boomers perceive themselves and their times? How do their perceptions differ from those of earlier generations? To find out, TIME commissioned a poll by Yankelovich, Clancy, Shulman of 1,007 Americans 18 years and older, plus an additional sample of 514 Americans between the ages of 30 and 40.* Some of the more significant results...