Word: yankelovich
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...problems of abusive drinking with a new rigor. The neotemperance has already inspired tough drunk-driving laws to combat highway bloodshed (see following story). Basic to it all: people are drinking lighter and drinking less, and seem to be proud of it. A new poll conducted for TIME by Yankelovich, Skelly & White, Inc., showed that only 67% of the nation's 170 million adults over 18 said that they drank at all. More than a third of them acknowledged that they have cut back their consumption over the past few years; only 6% said they drank more...
...everyone is tapering off, of course. According to the Yankelovich poll, 26% of the population continues to drink as it always has. Marshall Lyons, 31, a Berkeley, Calif., tree surgeon, even gives nostalgic martini (stir, don't shake) parties, complete with Peggy Lee music, because, he says, "martinis have the aesthetic of cold steel. They're like contemporary graphics." Dudley's, a workingman's tavern in Atlanta, has not slacked off selling ten kegs of beer a week as it has for years. "We're a neighborhood place," says Manager Tas Cofer. "We get workers from GM, construction men, manual...
TIME's latest Yankelovich poll shows that, by a 51%-to-17% vote, Americans support the general idea of a "flat tax." The reform concept is popular because, the poll shows, only 2% consider the existing tax system "very fair" and 24% view it as "not fair at all." When specific deductions are cited, however, such as those for home-mortgage interest, charitable contributions and property taxes, large majorities oppose any move to ban them. That, of course, is at the heart of the dilemma faced by the reformers...
...public seems to agree. In a new poll for TIME by Yankelovich, Skelly & White Inc.,* respondents were asked what they thought was the gravest problem the nation faced. Some 23% volunteered the budget deficit as an answer, more than those identifying any other subject. What should be done to reduce the deficit? Cut spending, said 60%. What spending? Respondents put military outlays at the top of the hit list; 64% wanted them slashed...
Viet Nam left the nation with a massive and interlocking sense of bad conscience. Says Pollster Daniel Yankelovich: "Those who didn't serve have a bad conscience. Those who did and those who supported the war and then changed their minds have a bad conscience. And the way we treated the soldiers who served there gives us all a bad conscience." Those who fought in the war carried a burden of guilt unrelieved by the customary rites of absolution, by the parades, the welcome home, the collective embrace that gathers a soldier back into the fold of the community after...