Word: yankelovich
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There are fascinating generational differences at work in the new American mood. One of them, says Pollster Daniel Yankelovich, involves the attitude toward work. In the older generation of Americans, says Yankelovich, "you weren't supposed to enjoy your job. Your reward was supposed to come later. In the '60s, work was pitted against leisure, work was the trap your parents were in." Yuppies expect their work to be rewarding, challenging, creative. "There is no moral virtue today attributed to self-denial," says Yankelovich. "Mondale was the personification of the social ethic of self- denial. He is the 1950s...
...there a real and permanent change in American attitudes? Perhaps. Many Americans have been left out of the economic recovery; on the other hand, it would be utopian, or typically American, to think that all could be included. The measure that Yankelovich trusts is the poll on confidence in American institutions. At the time of John Kennedy's assassination, about two-thirds of those polled said they trusted that Government was run for the benefit of all the people. But as the nation lurched through the Viet Nam years, through Watergate and double-digit interest rates and inflation...
Americans learned, Yankelovich suggests, that they cannot solve every problem by throwing money at it, that they cannot bend the world to their will merely by sending out the fleet. But, says Yankelovich, "the defeatism is gone. There is a reassertion of the familiar kinds of American optimism and can-do spirit--in many ways more realistic than...
...represented the past and which the future always rattled around on the margins of the race. The Republicans fired away effectively at Mondale as the candidate of a now sclerotic New Deal mentality. So the younger man had the old ideas (supposedly). Reagan became the candidate of youth. A Yankelovich poll for TIME showed that 63% of Americans age 18 to 24 favored the President...
...lopsided preference for Reagan is a surge of good feeling. A full 74% of respondents said that things in the country are going "very well or fairly well." The rating is an Olympian 48-point jump from January 1981, when Reagan took office, and the highest level recorded since Yankelovich began tracking the nation's mood in May 1974. The optimism is surprisingly broad based. Even among those with family incomes of less than $10,000, six out often say they are upbeat about the nation. So do 90% of those who earn more than...