Word: yankelovich
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...nearing its last hurrah was reinforced by public opinion polls taken after the second presidential debate. A Washington Post/ ABC survey showed Reagan's lead steady at twelve points. The New York Times/ CBS poll put Reagan ahead by 17 points, a gain of 3%. A TIME/ Yankelovich poll showed Mondale trailing by a whopping 24 points, 54% to 30% (see following story). In London, the U.S. presidential race is considered so foregone that bookmakers refuse to take bets...
These are buoyant times for most Americans. And that translates into the commanding 24-point lead that Ronald Reagan holds over Walter Mondale in the latest nationwide poll conducted for TIME by Yankelovich, Skelly and White.* Of the 1,000 voters who were questioned by telephone over three days last week after the final presidential debate, 54% said they planned to vote for Reagan and George Bush, vs. only 30% for Mondale and his running mate Geraldine Ferraro. Some 15% were undecided. But when they were asked which way they were leaning and their answers were factored...
Underlying the problems of California's vintners is the general stagnation in U.S. wine sales. Says Ann Clurman, a social-trends researcher for Yankelovich, Skelly & somewhat." White: The fetish "Wine for has lost fitness, its along status with increased minimum drinking ages and stiffer drunk-driving laws, has stalled U.S. adult per capita wine consumption at about 2.2 gal. annually...
...TIME'S latest Yankelovich survey, voters ages 18 to 24 said they were backing or leaning toward Reagan over Walter Mondale by the astonishing margin of 45 points, 63% to 18%-a lead nearly ten points wider than in any other age bracket. Under-25 voters admitted more frequently that they could "pretty easily" change their minds, however, and historically the young vote in numbers half those of the electorate at large...
...slightly older baby-boom group, the yuppies, have a well-refined taste for prosperity, and they formed a core of support for Democrat Gary Hart during the primaries. Voters in the 25-to-34 age group now favor Reagan over Mondale by 56% to 24% in the Yankelovich poll, about the same as the voting population as a whole, yet tend to identify themselves as Democrats. Among sub-yuppies, not only is the margin for Reagan greater but so is the Republican enrollment...