Word: yankelovich
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...much too early to tell whether the political row over Beirut would seriously affect the campaign's course, which until recently has been disastrous for the Democrats. A new poll for TIME by Yankelovich, Skelly & White placed Reagan's lead at an astronomical level: 54% to 26%. That was before Reagan took a few questions from reporters on the eve of his United Nations speech in New York. He conceded that security arrangements at the new embassy had not been finished when a terrorist zigzagged an explosives-laden truck around concrete barriers and set off a blast that...
...TIME by the polling firm Yankelovich, Skelly & White, reached a low point in 1975. During the Bicentennial celebrations, all sorts of Americans were surprised to find themselves feeling a frisson of harmless patriotic pleasure. Between June and September 1976, the surveys showed a 10% jump in the "state of the nation index," the fastest rise recorded by Yankelovich before or since. Carter's improbable, romantic victory sent spirits higher still, to a level not reached again until this year. But after his first year, the mood started to sour, declining further after the American embassy staff was imprisoned...
...changed strikingly. "I think it will take some years for Americans to have digested the disappointment they felt over Viet Nam and Watergate," he says, "but I think we are witnessing a fundamental shift toward more positive attitudes about American institutions." Two-thirds of the respondents in a TIME-Yankelovich survey last month felt that things were going "very well" or "fairly well" in the U.S. It was the most upbeat reading since the Carter honeymoon...
...many blacks and poor people, all the sunny talk seems irrelevant, almost mocking. According to the Yankelovich survey for TIME in August, 71% of whites said they felt that things in the U.S. were going well; non-whites were evenly divided on the question. Furthermore, nonwhites in the survey (58% to 38%) agreed with the statement that "the country is in deep and serious trouble," while whites just as strongly (33% to 60%) disagreed. According to the poll, cheerfulness about the country is directly related to income level. Father Charles B. Woodrich presides over Denver's largest ghetto parish...
...Mondale apparently has gained little or nothing out of all the TV time and newspaper space he has won by contrasting his own forthright pledge to raise taxes with what he contends is a "secret" Reagan plan to do the same thing. Only 27% of the people polled by Yankelovich approve of tax increases as a way to reduce the budget deficit. Despite-or perhaps because of-what is frequently seen as Reagan's waffling on the subject, respondents rate the President as the candidate who would do the better job on taxes by a significant...