Word: yankelovich
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Those are the chief findings of a start-of-summer survey of American attitudes taken for TIME by Yankelovich, Skelly and White Inc.* There are puzzling crosscurrents, of the type that occur in every poll, but the upswing in optimism is unmistakable. In response to the broadest question, "How do you feel things are going in the country these days?" a solid majority of 57% answered either "very well" or "fairly well," vs. only 41% who replied "pretty badly" or "very badly." That marks a striking reversal from the last two polls: in March those who judged the nation...
...those questioned still rated it "not good," a response hard to reconcile with the general air of optimism. But that was the lowest proportion since November 1977, when it was 55% (for whatever reason, possibly simply high standards, "not good" has always held a majority in the TIME-Yankelovich polls). More significant perhaps, 48% now believe the country's problems to be "no worse than at other times," while 46% think that the U.S. "is in deep and serious trouble," the narrowest division in six years. Only six months earlier, in the December 1982 poll, the deep-trouble worriers...
...widespread late last year; in the judgment of many economists, that was when the most painful recession since World War II hit bottom. Though many indexes of the economy began rising with the new year, their message at first was unclear. As recently as March, those polled by the Yankelovich firm split evenly, 49% to 49%, on whether a recovery had or had not begun. Now the doubt has been resolved. In the current poll, 59% said the economy really has started to improve, while only 38% believed the U.S. is still in "the throes of recession...
...survey polled 1,007 registered voters by telephone from June 27 to 29. The sampling error is plus or minus 3%. When compared with results of previous TIME-Yankelovich polls, the potential sampling error is plus or minus...
...Japanese people have a tradition of discipline and an unsurpassed work ethic. As a result, worker productivity has gone up 80% in Japanese manufacturing since 1972, far more than the 15% gain recorded in the U.S. American quality contro has lagged along with productivity. A survey by Pollster Daniel Yankelovich found that 26% of U.S. manufacturing-workers are "ashamed" of the quality of the products they make...