Word: yankelovich
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...back it seems clear to men that this event was a part of--and perhaps even a moving force in--the intense search for self-fulfillment that gathered momentum throughout the siestas, produced major changes in values and culminated in student riots and rebellion all over the country Daniel Yankelovich using survey data has make the most sense of these changes for me in his book, New Rules Searching for Self-fulfillment in a World Turned Upside Down. He points out that many psychologists like Carl Rogers had been arguing for a long time that people were bundles of "needs...
...whatever they do because that is the way it is done here. They work because everyone is expected to work. But then, perhaps in the next generation, they move to the next stage in which they assume more control over their lives. This stage is characterized by what Yankelovich calls the "ethic of self dental" People believe that if they control their impulses, work and save, they will benefit when they get old or at least their children will benefit from their sacrifices. In the sixties it was becoming apparent to the children of these people that this ethic...
...actualization movement was self-limiting. People discovered that they could not have everything they wanted--not marriage and children and sexual freedom, not freedom from a career and plenty of white wine, not living as they chose without taking any responsibility for running the show. Above all, according to Yankelovich's survey results, they tried of pursuing selfish goals, felt increasingly lonely and began to seek community and commitment. Has the stage three "ethic of rebellion and self-fulfillment" given way to the stage four "ethic of commitment"? I hope so, because it certainly represents greater maturity to be committed...
...national survey, conducted for TIME by the polling firm of Yankelovich, Skelly and White, found that 11% of U.S. adults admit having sampled cocaine, and one in four says that "someone close to me has tried it." Cocaine in the early 1980s has become a democratic craze instead of a high-society toot. Indeed, it is like the once exclusive vacation resort that the masses discover after its founding trendies have moved on: today, just as a lot of cosmopolites on both coasts are souring on cocaine, the drug is pushing its roots wider and deeper into America's social...
...Indeed, the Yankelovich survey found that blue-collar workers are more likely than professionals (14% vs. 9%) to have tried cocaine...