Word: yankelovich
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...poll conducted for TIME by Yankelovich, Skelly and White Inc.,* 36% of those questioned believed that cheating on income taxes is becoming more common. More unsettling, 43% found it "acceptable" to barter goods and services without reporting it on the tax forms, and 26% found it acceptable not to report cash payments as income. Other polls reveal an even greater cynicism. In a survey taken in Oregon, one out of four citizens admitted cheating on taxes. In another study, more than half believed that nearly all Americans would cheat if they felt they could get away with it. Yet another...
...economic recovery have had no effect at all on Reagan's general popularity. In fact, he is losing points with the public even as the economy improves. This is one of the surprising findings of the latest national opinion survey conducted for TIME by the research firm of Yankelovich, Skelly and White...
...latest Yankelovich findings, there may be a bit of consolation for the President. The presidential script is still unfolding, and sudden twists in plot are every bit as commonplace in Washington as they...
...survey polled 1,008 registered voters by telephone on March 1 to 3. The sampling error is plus or minus 3%. When compared with the results of previous TIME-Yankelovich polls, the potential sampling error is plus or minus...
Florence R. Skelly, president of Yankelovich, said she would call the transaction "a joining of forces," since the companies, which are both involved in marketing, corporate communications and public policy, are computable in style and principles...