Word: yankelovich
(lookup in dictionary)
(lookup stats)
Dates: during 1971-1971
Sort By: most recent first
(reverse)
...consumer is hesitant, uncertain, off balance." So says Daniel Yankelovich, head of a Manhattan-based attitude-research firm that recently analyzed the reactions of 8,000 Americans to the economic climate. From the results, Yankelovich identified for TIME nine factors that contribute to the consumer's cautious mood. His report...