Word: yankelovitch
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...balloon. And thanks in no small part to the decades-long preaching of a former Senator named Robert J. Dole, polls lately indicate the public prefers lower deficits to lower taxes. So, in fact, do Republican Convention delegates. Some 1,000 of them, polled for TIME and CNN by Yankelovitch Partners Inc., rated deficit cutting "more important" than tax reduction...
...attitudes of the American public shifted so abruptly as they have in recent weeks. That fact is sharply underscored by the TIME Citizens Panel, a group of 200 citizens randomly chosen from a scientifically selected cross section of 2,000 voting-age Americans. Conducted for TIME by Daniel Yankelovitch Inc., the in-depth interviews with panelists are designed to measure the mood of U.S. voters in election year 1972. In sounding out the panel on the war, the second of seven TIME Yankelovitch reports shows how volatile that mood...
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