Word: yankelovitch
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Dates: during 1970-1979
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...attitudes of the American public shifted so abruptly as they have in recent weeks. That fact is sharply underscored by the TIME Citizens Panel, a group of 200 citizens randomly chosen from a scientifically selected cross section of 2,000 voting-age Americans. Conducted for TIME by Daniel Yankelovitch Inc., the in-depth interviews with panelists are designed to measure the mood of U.S. voters in election year 1972. In sounding out the panel on the war, the second of seven TIME Yankelovitch reports shows how volatile that mood...
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