Word: yanks
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With all this effort and sacrifice, you will never find a copy on any newsstand, and few civilians will ever even see an issue. Yet the editors of Yank are planning even further expansions, and are organizing the world's first attempt at "chain store journalism...
...Yank is not to be confused with the other three Army publications. The daily Stars and Stripes is published in London chiefly as a substitute for the hard-to-appreciate English newspapers. The Caribbean Sentinel and the CBI Roundup, distributed in China, Burma, and India, are both regional weeklies...
...When Yank is full grown it will be published in New York, London Puerto Rico, Hawaii, Alaska, and Cairo. Already it is printed in the first three of these places. The main offices will remain in New York City where they now are, and mats of the pages will be flown especially to the chain branches. There the weekly will be run off by civilian letter press and distributed easily to the armed forces overseas as soon as the men at home receive...
This chain network it a creation entirely new to journalism, and is made possible only by the size, dispersion, and uniformity of Yank's audience. (Yank's circulation figures are one of those non-military military secrets...
...vitals of this octopus exist on the fourth floor of a New York office building across the street from the white skyscraper of the New York Daily News. In large, airy quarters the home staff conceives, organizes, lays out, and creates each edition of Yank...