Word: yao
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Dates: during 2000-2009
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...idea was born at a Rockets-Celtics game in February, where posters of Yao, made by Justin, his brother Austin and their friend, Eric Young, landed them a brief appearance on ESPN’s “SportsCenter.” Sensing an opportunity, Austin Wei decided to mass-produce foam likenesses, hoping to sell them at games and online...
...Greeks staved off the Persians, Genghis Khan stopped short of Kiev, and the Cold War ended with no major Eastern incursions. But it appears that a new monster has risen from the East, this time in the form of 7’6 Rockets’ center Yao Ming. Yao has arrived in full force, and his impact has been felt both in the paint and in the world of marketing, where Yao has been a smash hit in the past year...
Three young entrepreneurs, including Justin Y. Wei ’03, are cashing in by producing likenesses of Yao’s head made out of foam and selling them to eager Yao fans around the world. These novelties are worn on the hand—think the foam #1 finger...
...players, including Yao, were taken in the first round of last year's draft, and 10 or more could go that high this year. Serbian seven-footer Darko Milicic, 17, is widely expected to be the second pick after LeBron James, the high school sensation from Akron, Ohio. It's no coincidence that the three best teams so far this season (and those with the best shot at dethroning the L.A. Lakers as NBA champs) are the Kings, Mavericks and Spurs, all aided by an abundance of foreign talent. (With Stojakovic and center Vlade Divac on the Kings, some fans...
...October another marketing partner, Reebok, launched Philadelphia star Allen Iverson's sneaker, the $130 Answer 6, across much of Western Europe. It sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker to help peddle the soft drink in their native lands...