Word: yao
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Five years ago today, the Houston Rockets used the first pick of the 2002 basketball draft to bring a soft spoken 7' 6" center to the NBA. As a player, Yao Ming may or may not have been as good as advertised in his first five years in the league - he has been frustrated by injuries throughout much of his career; but as a vehicle to bring the NBA and its sponsors to the most populous country on earth, he has lived up to expectations...
...selected as the top two choices this year, the Milwaukee Bucks used the sixth overall pick in the draft to snap up Yi Jianlian, another seven footer from China - albeit a more athletic one who has been compared to NBA all-star (and German import) Dirk Nowitzki. And like Yao before him, he is already surrounded by a sense of intrigue and anticipation. Web sites from Hooplah... Nation-a blog dedicated to the New Jersey Nets-to ESPN and SI.com have already speculated endlessly on just how good Yi is, how old he is (Yi says 19, but some teammates...
...answer: high enough to ensure that Yi is the next big thing to emerge from China. The son of a couple of postal workers from Shenzhen, he is part of what Yao has wrought. His trail from gawky teenager growing up in southern China - he was 6'3"? by the time he was 12, when he played in his first basketball game - to the brink of stardom quietly delights the powers behind the global sports marketing machine that the NBA has become, because they helped get "The Big Yi"? (pronounced "E", a la the nickname of hall of fame forward...
...component of which is helping develop future stars, who can wear and promote the company's brands in a surging market. To the footwear companies, a player from China with the potential to play in the NBA is worth far more than his weight in gold, as Yao has shown...
...STUDIO KACHAMA: From its austere black façade, you know you're in for something different at Kachama Perez's nearly two-year-old store, tel: (66) 5321 9499. Taking traditional appliqué patches from nearby Hmong, Karen and Yao villages, Perez-who studied textile design in Japan-splices them into her woven creations with colorful beads and shimmering organza. The effect is stunning (as are the prices, with a 5.5-meter wall hanging costing over $9,000). Those on tighter budgets can take solace in the more affordable pillowcases, table runners and scarves...