Word: yardings
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...clothing was inspired by photographs of students lounging in Harvard Yard during the 1950s and 1960s and is aimed at males between 25 and 45, Wolf said. At first, only men's clothing will be offered, but Wearwolf plans to introduce products for women and children soon. Wolf said that the men's products will include trousers, shirts, scarves, topcoats, trench coats, and outerwear. "Harvard is the ideal—the pinnacle," he told Bloomberg. "When you think of modern prep, you think of New England and the Northeast. You think campus, quad, and you think Harvard...
...According to Longbrake, the "Harvard Yard" clothing deal "has been in the works for a while—over the last several years." Wolf said that he had been in dialogue with Harvard about the line for about a year and a half...
...Harvard licensing income beyond the costs of trademark protection and licensing goes to fund undergraduate financial aid, and profits from the "Harvard Yard" line will be no different. Harvard Trademark Program director Rick Calixto told the Boston Globe that Harvard makes over $1 million in royalties by licensing trademarks to entities like bookstores and mall kiosks. Longbrake wrote in an e-mail that about $500,000 a year from Harvard's licensing revenue funds undergraduate financial...
...publication Women's Wear Daily. Celebrity gossip blogger Perez Hilton asked: "why???" The IvyGate blog quipped: "You know Harvard's broke when they start competing with Hollister." And Jimmy Fallon chimed in on late-night television: “Harvard University is launching a new clothing line called Harvard Yard....Of course the clothes are really hard to get into, unless your father wears them first.’’ Even the Chronicle of Higher Education couldn't resist, and published a blog post called: "My Khakis Went to Harvard...
...very easy to be critical," he said. "It requires no effort and no thinking." Later, he said that "the wave of interest has just been really fun," and that the publicity has been good for the brand. He said that a line of prep clothing bearing a "Harvard Yard" name did not run the risk of being elitist. "I think it would be aspirational," he said. When asked about student criticisms, he said that the line "is not geared for students, and is not being marketed to students...