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Word: yardsticks (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...European voices. Lately the U. S. Government has been so worried about short-wave propaganda broadcasts to South America by Germany and Italy that it has considered establishing a Federal radio station to compete with them. Not to be caught napping, U. S. private broadcasters, who fear a Government yardstick station as the devil fears holy water, two years ago began to bid with renewed wattage and State Department tutoring for the ears of the South American audience...

Author: /time Magazine | Title: Radio: Big Bertha | 7/17/1939 | See Source »

...cooperative, and will be made soon. For the future, it is hoped that the embryonic organization can be made the nucleus of a larger and more inclusive dining hall or halls; and it is unofficially assumed that the rates now charged will serve as a yardstick of fair rates for the future...

Author: NO WRITER ATTRIBUTED | Title: Graduate Dining Coop Must Oust Radcliffe Members to Get Loan | 12/15/1938 | See Source »

...educators today are less prone to boast of the cash value of a college education than they were before 1929, most candidates for a degree still are more interested in cash than culture. Last week two professors waggled warning fingers at money-minded optimists, gave prospective graduates a "realistic yardstick" to measure their financial prospects...

Author: /time Magazine | Title: Education: Realistic Yardstick | 11/14/1938 | See Source »

Retailers, like the National Retail Dry Goods Association, were horrified. Might not the cut price become a yardstick for all dry goods? How would the Government decide who was to get goods cheaply, who expensively...

Author: /time Magazine | Title: THE GOVERNMENT: Two-Price Plan | 11/14/1938 | See Source »

Schoolmarms formerly used yardsticks both for measuring and for smacking. That the New Deal is similarly using its power yardstick was last week apparent in Texas and Tennessee...

Author: /time Magazine | Title: PUBLIC UTILITIES: Pious Hopes | 9/19/1938 | See Source »

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