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Word: yardsticks (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...trusts and combines was milking the People with artificially high prices, but the Swedish reaction to this was not to set up Labor as a counter-demagogue. Instead, taking its famed Middle Way, Swedish consumers banded together in the Kingdom's now widely known cooperatives. These in effect yardstick the food prices that can be charged in Sweden, for their members number about one-third of the population, and the Swedish cooperatives now operate the largest bakeries, canning plants and many other agencies for producing consumer goods...

Author: /time Magazine | Title: NORDIC STATES: Mighty Fortress | 10/30/1939 | See Source »

...living at different income levels. Politicians might argue over the highest standard possible for the U. S., humanitarians might concentrate on the needs at the lowest income level, even Hollywood might try dramatizing the plight of one third of a nation. But the essential U. S. standard, as the yardstick by which it measured its prosperity, did not shrink in ten years of depression. Advertisements in U. S. magazines and newspapers showed that citizens wanted the same things. No orators plumped for lowering the standard to conform to conditions; the demand was to change conditions to conform to the standard...

Author: /time Magazine | Title: WAR & PEACE: Pursuit of Happiness | 10/16/1939 | See Source »

...drive to deprive him of his unprecedented monetary powers the President had parried (TIME, July 10). But within six historic days: the legal authority of most of the "alphabet" administrative agencies set up under the New Deal was gravely threatened, its Labor program was imperiled, its yardstick utility plan was circumscribed and back to the State machines went a great share of the political power that Franklin Roosevelt had spent six years gathering into Federal hands. Hardest blow of all landed on his nose, which the Senate feared he wanted to stick too far into international power politics...

Author: /time Magazine | Title: THE PRESIDENCY: Taking It | 7/31/1939 | See Source »

...effectiveness of his fight is shown by two facts: 1) that Congress is now highly critical of TVA and similar projects-and the whole yardstick idea has taken a political beating, 2) that Wendell Willkie (a lifelong Indiana Democrat) is today the only businessman in the U. S. who is ever mentioned as a Presidential possibility...

Author: /time Magazine | Title: UTILITIES: Indiana Advocate | 7/31/1939 | See Source »

...bell-an iron rod seven feet long with removable iron discs on each end (so that weights can be increased or decreased)-is the yardstick of a strongman's brawn...

Author: /time Magazine | Title: Sport: Bar Bellmen | 7/17/1939 | See Source »

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