Word: yardsticks
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Dates: during 1940-1949
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...been pre-testing movie titles, scripts and casts for Hollywood producers, can now predict for nervous movie magnates the final box-office draw within 3%. Last fall a similar setup was organized to measure the pulling power of radio stars (top draw in both by the Gallup yardstick: Bing Crosby). The full Gallup empire takes an annual operating budget of around $750,000 a year, maintains offices in Princeton, Manhattan and Los Angeles, requires a staff of 1,200 part-time interviewers for the Gallup Poll alone...
This game should be an accurate yardstick for things to come. The Terriers have one of the strongest teams in New England, and in a previous fray with the Crimson set them down 8 to 2. Their attack is dazzingly fast, but even in the last Harvard game they only outplayed the Crimson for one period, so the conclusion about tonight is by no means foregone. And if the Crimson can down B.U., they ought to be able to do the same for almost anyone else on the agenda, with the possible exception of Dartmouth...
...believe that farm prices could be rolled back, and wages "stabilized"? He was not talking about what was politically expedient or even politically practical, but what he thought ought to be done. "We must stop inflation not to save Europe but to save America," he said. He offered this yardstick to measure any anti-inflation plan: "Let the public ask-whom does it hit? If it hits everyone, more than likely it will be a good program. If it taps here and there, touching one segment while exempting others, it will be a bad program...
...this was not the only yardstick. The demand for food was still on the rise, but the demand for many another item was already going down. Example: the dollar value of all retail sales was $109 billion, up 13% over 1946. But the unit volume, i.e., the number of items sold, went down an estimated 10% during 1947. Part of the drop was due to the increase in production, which tended to satisfy demand, and part to the rise in prices. In a free economy, prices can also be a cure for inflation-if a harsh one. As London...
...Apologies. Single-minded Henry Stimson makes no apologies for his yardstick, which actually was big enough to measure only one phase of the global war, and inadequate for calculating the political possibilities. Thus he scorns Churchill's preference for "the right hook," which Stimson contends was intended only as a war of attrition in Italy and the Balkans, but which could actually have changed the course of history in Central Europe...