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Word: yardsticks (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Yardstick. Both the inmates and the hospital staff well knew "there were neither patients nor doctors but only jailers in charge of inconvenient citizens." As Almazov explains to a bewildered new arrival: "The reason you and I and all of us here are persecuted is that we don't conform, we haven't the mentality of serfs...

Author: /time Magazine | Title: Russia: The Inconvenient Citizens | 5/21/1965 | See Source »

Chris Pardee can ignore his competition and concentrate on the yardstick again tonight in the high jump, and he may well rewrite his own Harvard record of 6 ft., 9 in. Ken Winters will again need to improve on his best vault to place high in a large field of pole vaulters...

Author: NO WRITER ATTRIBUTED | Title: G.B.I. Meet Here This Weekend: Five Other Teams Have Little Hope | 2/12/1965 | See Source »

Over the year ended last September (the latest yardstick used by Manhattan's Arthur Wiesenberger & Co., the industry's Boswell), Penn Square Mutual shot up 29% v. a 19% rise in the Dow-Jones industrials, Fidelity Trend rose 27% , and the $744 million Dreyfus Fund, whose symbolic lion gives its sales promotion a distinctive flair, climbed 23% . Among the big funds that emphasize a mixture of growth and in come, United Accumulative Fund rose 17% and Affiliated Fund 16%. Massachusetts Investors Trust, the nation's oldest and second largest ($2.1 billion assets), made a 15% gain...

Author: /time Magazine | Title: Investment: Getting Comfortable | 12/18/1964 | See Source »

...more athletes' testimonials will be used, and no models in cigarette ads may be or look younger than 25. "Cigarette advertising," stresses the code, "shall not represent that cigarette smoking is essential to social prominence, distinction, success or sexual attraction." By that yardstick, the ads will no longer show such athletes as Arnold Palmer, who has been nonchalantly flipping his filter-tip on the grass before sinking a 60-footer, may also abandon such regulars as the menthol sweethearts strolling hand in cigaretted hand, the husky and tattooed Marlboro men, and the Chesterfield panels of distinguished smokers...

Author: /time Magazine | Title: Tobacco: Calling a Smoke a Smoke | 5/8/1964 | See Source »

...Brattle Theater last week, after 15,000 viewers had seen 47 showings of 14 Bogey movies, the tenth Humphrey Bogart Festival ended. Harvard's Bogey men knew their subject so well that they could tell within weeks when any picture of their hero had been taken. The yardstick is his receding hairline...

Author: /time Magazine | Title: Old Faces: Bogey Worship | 2/7/1964 | See Source »

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