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Word: yardsticks (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...years ago Cambodia's Prince Sihanouk himself opened the 132-mile Khmer-American Friendship Highway connecting the capital, Pnompenh, with the sea. Built by U.S. engineers and costing $34 million, it was billed as a yardstick of U.S. know-how, "the most conspicuous impact project" of U.S. aid to Cambodia, which has totaled almost $300 million since 1955. Last week the highway had impact aplenty-but the wrong kind...

Author: /time Magazine | Title: Cambodia: Impact | 7/21/1961 | See Source »

...Platinum Yardstick. Such objections are trifling, and most audiences will not make them. But people who have seen the film before-and some people say they have seen it more than 60 times-may have a more serious complaint: Why has the print been darkened? Every color has been tainted with sepia, and in some scenes the effect is downright morbid. Is this somebody's idea of what DeMille once described as "Rembrandt lighting?" Hardly. The Technicolor elements have aged; their chemical colors have "wandered," as the experts...

Author: /time Magazine | Title: Cinema: Scarlett Fever (1939-1961) | 5/5/1961 | See Source »

...prevent it. In an aluminum can sealed in an air-conditioned, constant temperature vault at MGM's Culver City studios lies one of the most valuable objects of its weight in existence: the master negative of G.W.T.W. Beside it rests the picture's master print, "the platinum yardstick" by which the colors of all new prints are measured. As long as these masters are in reasonably good shape, G.W.T.W. is safe. Prints can be "enhanced," if worst comes to worst, and even if the master negative should deteriorate, film technicians could reconstitute it from one of several sets...

Author: /time Magazine | Title: Cinema: Scarlett Fever (1939-1961) | 5/5/1961 | See Source »

...sent scores skyrocketing, until it now requires an average of 122 points to win an N.B.A. game. As the game has changed, so have the players. Teams once depended on three or four scorers; now every man on the floor can go over 20 points a game, the old yardstick of success. Says Los Angeles Lakers' Coach Fred Schaus, himself a pro only a few years ago: "It's incredible, but it's true that today's N.B.A. man, an average man, would have been a great star six, seven or eight years ago. Maybe...

Author: /time Magazine | Title: Sport: The Graceful Giants | 2/17/1961 | See Source »

...power to shock may be taken as a yardstick of fiction, John Updike, 28, has written one of the year's most important novels. Like last year's Poorhouse Fair, his new book is bitterly anchored in Thoreau's belief that most men lead lives of quiet desperation, but in this story, the restraining dam breaks to let loose such relentless despair as is seldom found in U.S. writing...

Author: /time Magazine | Title: Books: Desperate Weakling | 11/7/1960 | See Source »

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