Word: yardsticks
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...challenge the league leader. They have every reason to feel peacocky. After running dead last in ) prime-time audience ratings for nine years, NBC since September '84 has scrambled to within a tenth of a rating point of the dominant network, CBS, in that arcane but widely accepted Nielsen yardstick of "television homes." For those who count heads rather than houses, NBC leads in the number of viewers: 24.9 million to CBS's 23.2 million and ABC's 22.3 million, according to Nielsen. NBC also delivers more of Madison Avenue's prized target audience, the 18-49 age group; here...
Beethoven: The Five Piano Concertos; Six Bagatelles, Op. 126; Andante Favori; "Fur Elise." Vladimir Ashkenazy, piano, with Zubin Mehta conducting the Vienna Philharmonic Orchestra; London, 4 CDs. Despite its familiarity, the cycle of Beethoven concertos remains a severe test of mettle for pianists, as well as a handy yardstick for audiences with which to measure them. From the idiosyncratic classicism of the Second, which was the first in order of composition, to the incipient romanticism of the Emperor, the last, is a span of some 20 years but the musical journey of a lifetime...
Those statistics may be cause for alarm among governing technocrats, but most Soviet citizens measure the reality of their country's inefficiency and mismanagement by a different yardstick, the daily diet of small and not-so- small bureaucratic horror stories. Some examples...
...Inman's yardstick, just about any scientific field--including research in agriculture, computers, and manufacturing procedures--has the potential for damaging U.S. national security...
...measure the health of the U.S. economy, suggested by the late economist Arthur Okun, is the discomfort index, a sum of the unemployment and inflation rates. In November 1980, that yardstick stood at 20.2% (12.7% inflation and 7.5% unemployment). On Election Day this year, TIME'S economists predict, the discomfort index will be only 12.7% (5.4% inflation and 7.3% unemployment...