Word: yardsticks
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Over the year ended last September (the latest yardstick used by Manhattan's Arthur Wiesenberger & Co., the industry's Boswell), Penn Square Mutual shot up 29% v. a 19% rise in the Dow-Jones industrials, Fidelity Trend rose 27% , and the $744 million Dreyfus Fund, whose symbolic lion gives its sales promotion a distinctive flair, climbed 23% . Among the big funds that emphasize a mixture of growth and in come, United Accumulative Fund rose 17% and Affiliated Fund 16%. Massachusetts Investors Trust, the nation's oldest and second largest ($2.1 billion assets), made a 15% gain...
...more athletes' testimonials will be used, and no models in cigarette ads may be or look younger than 25. "Cigarette advertising," stresses the code, "shall not represent that cigarette smoking is essential to social prominence, distinction, success or sexual attraction." By that yardstick, the ads will no longer show such athletes as Arnold Palmer, who has been nonchalantly flipping his filter-tip on the grass before sinking a 60-footer, may also abandon such regulars as the menthol sweethearts strolling hand in cigaretted hand, the husky and tattooed Marlboro men, and the Chesterfield panels of distinguished smokers...
...Brattle Theater last week, after 15,000 viewers had seen 47 showings of 14 Bogey movies, the tenth Humphrey Bogart Festival ended. Harvard's Bogey men knew their subject so well that they could tell within weeks when any picture of their hero had been taken. The yardstick is his receding hairline...
Doug Jones is one of those fighters who spend ten years beating most of the best boys around without even getting the big chance. He is a yardstick fighter, a constant to measure the up-and-comers by. His near KO of Cassius finally mortalized the Louisville Lip for the sportswriters. His KO of Folley was the beginning of the end for the Arizona boxer. Doug's hard punching and ring savvy would provide the perfect test for Terrell...
...currently have reached or are fast reaching that saturation point." International steelmakers figure the saturation point at about 1,100 Ibs. a year per person;* when a nation reaches that level of steel consumption, such substitutes as plastic and aluminum begin to cut severely into steel sales. By this yardstick, the U.S., West Germany and Sweden are already near saturation-and several other countries are on their...