Word: yardsticks
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...Thousand Deaths." Almost as much as sponsor pressure, the telecasters can blame themselves for playing Frankenstein to the rating monster. It was the networks and the performers who began using the advertiser's yardstick to beat the drums of publicity, plugging ratings from whichever system made them look best and playing up rating feuds, e.g., CBS's Ed Sullivan v. NBC's Steve Allen on Sunday at 8 p.m. They made the rating seem even more potent than it really is-and believed the illusion themselves. Since NBC began trailing in the ratings, it has sensibly...
...services themselves-when speaking of their competitors. Nielsen, for example, argues that human error, bias and forgetfulness work against the accuracy of the others' methods. He says also that their samples are usually unreliable. In special surveys, he has tested the accuracy of the other methods by the yardstick of his own and says that all three fall wide of the mark. Nielsen's rivals-who also rap each other's techniques-seize on the fact that Nielsen's national system measures the tuning of sets, not the number of viewers, and does not account...
This report is valuable for showing some of the major ways the parking problem can be relieved and for the calendar of the major steps the report-writers believe the University could easily take by September, 1957. This calendar can well serve as the yardstick with which to measure the Administration's willingness and capability to cope with the University's parking problem...
...University must decide whether it will gain as much in prestige and new ideas as it could lose through imposing new burdens on Harvard's Faculty and resources. The ultimate decision--coming from the responsible leader of American higher education--will have to be measured by more than one yardstick...
...Deadweight tonnage, the standard U.S. yardstick for merchant ships, is the number of long tons (2,240 Ibs.) a ship can carry when fully loaded. Other ways of sizing up a ship: displacement tonnage, internationally used to measure naval vessels, is figured by computing the weight of sea water (35 cu. ft. weighs one long ton) a ship displaces when loaded: gross registered tonnage, usually used to measure passenger liners, is a nautical monstrosity, arrived at by computing the total enclosed space on the ship in cubic feet and dividing by 100 to get the tonnage. One deadweight ton equals...