Word: yardsticks
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...just the same his solid, simple phrase had brought assurance of a kind; it was an old-fashioned Yankee yardstick. Franklin Roosevelt might be morally right in saying that the silly, foolish dollar sign must be taken off aid-to-Britain, but Jesse Jones touched an old American feeling that there is righteousness in sound business...
...Many firms serve themselves and the economy better with high-efficiency, high-capacity machinery run part of the time, than they would by running low-capacity, inefficient machinery more of the time. Most estimates of the "waste" caused by idle capital equipment measure a capitalist economy with a socialist yardstick. To liberal-capitalist Theorist Rockefeller, the goal to strike for, under any form of government, is optimum production achieved at minimum cost...
Last week Manhattan's labor station, WEVD (named for Eugene V. Debs), offered free air to councilmen after meetings. A Fusionist, a Republican and a Laborite showed up, talked about yardstick milk plants, home rule, unfinished business. But with no Democrat on hand to make a go of it, this after-innings broadcast was weak & watery. Tammany cooks had spoiled the broth...
...trusts and combines was milking the People with artificially high prices, but the Swedish reaction to this was not to set up Labor as a counter-demagogue. Instead, taking its famed Middle Way, Swedish consumers banded together in the Kingdom's now widely known cooperatives. These in effect yardstick the food prices that can be charged in Sweden, for their members number about one-third of the population, and the Swedish cooperatives now operate the largest bakeries, canning plants and many other agencies for producing consumer goods...
...living at different income levels. Politicians might argue over the highest standard possible for the U. S., humanitarians might concentrate on the needs at the lowest income level, even Hollywood might try dramatizing the plight of one third of a nation. But the essential U. S. standard, as the yardstick by which it measured its prosperity, did not shrink in ten years of depression. Advertisements in U. S. magazines and newspapers showed that citizens wanted the same things. No orators plumped for lowering the standard to conform to conditions; the demand was to change conditions to conform to the standard...