Word: yarn
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...When not trouping he lives in Scarsdale, N. Y., with his three daughters. Test copies of the new Ex-Lax campaign included the straw-munching Specialist's accounts of a rural traffic policeman who took Ex-Lax, be- came healthy, smiled so much he was made an official; the yarn of a dentist who did no business, gave Ex-Lax away, made people so healthy they all smiled, became aware of poor teeth. But while credit for creating the magnificent Specialist goes to "Chic" Sale, credit for this campaign is due to Joseph Katz whose advertising agency of the same...
Thus methodically did Reporter Edward Leary, police headquarters man for the Newark Star-Eagle, begin a shooting yarn of which he was the hero last week...
...puns are so startling they are often funny; his patchwork of hackneyed phrases so unexpected and alliterative it often shocks you into laughter. Alliterative, too, are his illustrations. With Quentin J. Reynolds of the New York Evening World he has written a lively, whimsical, improbable but satirical yarn in which his hand is evident but not quite evident enough. The chapter-headings, take-offs on an old tradition, are obviously Perelman-propounded. Example: "The foundling on the priory steps-In which an ankle is sprained and a question asked-A pitcher is sent to the well and traded...
...inform her husband that she is going to have a child. She discourses at length on the beauties of the park, looks ethereal and at last departs in high dudgeon because hubby just will not take the hint. At last by dint of rubbing his nose in some yarn, and announcing that his wife is going to ******, an Irish wardrobe mistress gets across the idea. All goes to show the blushing naivete of a picture that should never have been thrust on the hard, sophisticated world...
...million and 500,000 Republican voters in Pennsylvania went to the primary polls last week to deal a new hand all around in State politics. Within twelve hours they had retired Senator Joseph Ridgway ("Old Joe") Grundy to his Bristol yarn mills, created a vacancy in President Hoover's Cabinet, smashed the hopes of Senator-reject William Scott Vare of becoming G. O. P. boss of the State, registered their opinion on Prohibition, recalled to high office one of their ablest and most distinguished citizens...