Word: yashica
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...billion in 2007. The strain of a shrinking market has already forced at least three notable vendors out - Konica Minolta exited last spring, selling patents and assets to Sony. Kyocera shuttered its camera business in 2005, two decades after entering the photography market by buying Japan's venerable Yashica Camera Co. and its Contax brand. And Toshiba all but stepped away in 2004. How, then, are other digital-camera vendors going to eke out a living? It won't be easy: two weeks ago, Kodak reported a $282 million second-quarter loss, almost twice that for the same period last...
...work is Nan Goldin, whose famous work, "The Ballad of Sexual Dependency," documents the relationships in her life. Goldin was a visiting professor at Harvard last spring, and although Sheng did not take her class, her presence left a lasting impression on his photographic approach. He shoots with a Yashica T4, a point-and-shoot camera small enough to fit into his shirt pocket. This small camera allows him to be as unobtrusive as possible so as not to affect the reality of the moments occurring in his quotidian affairs. His photography is about himself, his relationships...
...digital camera owners have lived like second-class citizens, settling for grainy pics while they waited for prices to fall on high-res models. The wait paid off this spring, when Ricoh, Sony and others introduced the first sub-$1,000, 2-megapixel cameras with near film quality. Now Yashica is improving on the standard with its Samurai 2100DG, which boasts the first 4X optical zoom for sharper pics, and a one-hand design to help eliminate blurring caused by accidental shaking of the camera. Due out Aug. 20, the Samurai weighs in at a still hefty...
...dark, automatic exposure compensation for subjects that are lit from behind, and a built-in zoom lens for wide-angle and telephoto shots with a flash unit smart enough to narrow or widen its beams accordingly. The zoom lens of the Chinon Genesis is hand operated; in the Yashica Samurai and Olympus Infinity SuperZoom 300 it is powered by push-button controls...
...three models, the Olympus SuperZoom makes what are perhaps the most impressive technological leaps. To keep its weight and cost down, the camera uses a separate viewing window rather than the so-called single-lens reflex design adopted by Yashica and Chinon. To ensure that what the photographer sees matches what is captured on film, Olympus engineers had to link the viewing window to the main lens in such a way that the viewfinder zooms as the lens does. Yashica and Chinon avoided this complication by using the standard SLR prism-and-mirror arrangement that lets one view and shoot...