Word: yasuto
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Dates: during 1990-1999
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According to Yasuto Mizoguchi, president of Volkswagen Asia, "European automobile quality has always been recognized in Japan." The strong yen has helped bring prices within reach, but the European success is mainly due to hard work and heavy investment. BMW has gone furthest in putting down roots. It has built from scratch its own network of 120 dealerships and committed serious money to a big spare-parts center. At its vehicle-preparation facility, the imports are tuned and polished to the perfection that the finicky Japanese buyer demands. Says Hans-Peter Sonnenborn, president of BMW Japan: "Japanese customers are extremely...
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