Word: yclept
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Dates: during 1960-1969
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...Ph.D. Op artists often work in teams. Vasarely's son, yclept Yvaral, has helped him start the Groupe de Recherche d'Art Visuel in Paris-six researchers who resemble the Atomic Energy Commission more than café-sitting artists. Germany boasts a group called Zero, begun in 1959 by three artists who hold Ph.D. degrees; they call for "new idealism" as opposed to the "new realism" of pop. The Italians have two op groups, the Gruppo N in Padua and the Gruppo T in Milan, which hopes to "codify visual phenomena, just as music was codified into notes...
...Night will move one young segment of its audience to tears, hysteria and even outright unconsciousness. More than a movie, it is the answer to a maiden's prayer. Surprisingly, though, this hairy musical romp starring John Lennon, Paul McCartney, George Harrison and Ringo Starr-yclept the Beatles-is one of the smoothest, freshest, funniest films ever made solely for purposes of exploitation. It seems better than it ought to be simply because the Beatles prove themselves disarming personalities...
Engaged in a game that's known in the trade as Nameville, highly paid admen and eager auto executives seldom rest in their search for something new. Among a crop of 1964 models previewed recently in Detroit were cars yclept: the Pontiac Brougham (pronounced broom), after England's Lord Brougham (1778-1868), who designed the original four-seater carriage; the Mercury Comet Caliente, which is "hot" in Spanish and hot in Detroit; the intermediate Chevrolet Chevelle-with the additives "300," "Malibu" or "Malibu SS"; and the Chrysler 300-K, which is simply the next after...
This is not yclept Olde English but New English-the latest British prop for tots just learning to read. Britain is worried that 30% of its seven-year-olds still cannot read after two years of school; one-quarter of its 15-year-olds are semiliterate; and 5% cannot read at all. On the theory that one facet of the problem is the exception-ridden English alphabet, 1,000 first-graders in 24 schools next fall will tackle reading with a strictly phonetic alphabet. If successful, it may revolutionize ingish...