Word: year-round
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Mattel's Mickey Mouse Club advertising, which plugged the Mattel name as hard as the burp gun, has revolutionized the $2-billion-a-year U.S. toy industry. Previously, toy companies spent most of their ad budget in the Christmas season and concentrated on selling individual items. Today, top companies advertise year-round on TV, and accent the brand name. Mattel, with a 1962 advertising budget of $5,700,000, still plugs harder than anybody else...
...five in a second language and two in a third, plus a rich variety of courses from philosophy, music and the classics to history, economics and science. In accordance with the rigorous Hahn formula, the boys take numbing swims in the early morning, learn boat handling, pitch tents, skindive year-round in the chilly Severn estuary at the foot of the castle hill...
Local Foreigners. Women's fashions have progressed from mere shapelessness to the Sack to the painted-on look for the rich and daring; necklines are plunging. At Moscow's heated open-air swimming pools, which are open year-round, Victorian-style swim suits have yielded to two-piece costumes for girls. "Janes," as Moscow University jets call their girls (after the heroine in antediluvian Tarzan movies that reached Russia after World War II), are discovering eye shadow, generally paint their nails; they most frequently sport bouffant or Bardot hairdos, though Audrey Hepburn cuts ($1.50) and permanents...
...house again and again, they get the feeling they might find it in the living room some day." Most complaints come during the warm months, adds Ramsberger. "Every year summer comes, the windows open, people are re-exposed, and we get a rash of complaints. The people believe something new is happening. The only thing that happened is that they opened their windows." Even with the windows closed the year-round, the noise and nerve-numbing will continue-and get worse with the advent of supersonic commercial traffic. Nothing can be done to stop a sonic boom,* though the sound...
Kalamazoo's plan is an ingenious answer to the economic problems faced by small colleges as enrollment explodes in the 1960's. "We cannot justify letting these facilities stand idle three months a year," says Princeton-educated President Weimer Hicks, 52. "Summer vacations are simply a throwback to the days of an agrarian society." Moreover, says Hicks, year-round college is sound academically: "Is it right for the minds of our students to lie idle three months a year...