Word: year-round
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...material that can be turned out up to 64 times faster than metal. Unlike most toy manufacturers, who virtually close down for six months when the Christmas lights go off, Marx sells 90% of his output to the big chains, e.g., Woolworth and Walgreen's, which do a brisk year-round toy business, and Sears, Roebuck and J. C. Penney, which order in huge quantities early in the year. Thus he cuts costs, keeps his plants humming and most of his work force busy three shifts a day all year...
Never has a catcher kept moving as much as Campy. In 19 years of active play, he has caught nearly 3,000 games. For nearly six years he survived a man-killing, year-round schedule-Negro leagues in the summer, tropical ball in the winter. In rickety buses he rattled across the Midwest and the Central American mountains, playing for peanuts, but always playing well. During seven seasons as a Dodger regular he has cheerfully suffered an extraordinary collection of broken bones, beanballs and assorted bruises. He has learned his trade so well that today oldtimers rank him with...
Great areas of the desert have turned green with new water wells and hundreds of miles of new irrigation canals. The fertile soil and year-round growing season give desert agriculture an intensity and diversity undreamed of by the Midwest dirt farmer. In California's rich, 650,000-acre Imperial Valley, grains, cotton, lettuce, sheep, flax, cattle and carrots can be raised side by side. Farmers change their crops to meet changing market conditions, and, when water is needed, a telephone order brings it sluicing through laterals from the All-American Canal, which stretches 80 miles to the Colorado...
...Submarines. The desert influx got its first big push with World War II. The military services and aircraft industry, seeking space for maneuvers and testing, as well as the desert's clear, dry weather and year-round sunshine, were the first to move out in expansive style. They sank hundreds of wells, established mushrooming service installations: Edwards and George Air Force Bases in the Mojave, the U.S. Naval Ordnance Test Station near Inyokern, the Army's Camp Irwin at Barstow, Marine Corps depots and bases at Mojave, Barstow and Twenty-nine Palms, and other big bases...
...food supply. A 51-day stay in Iran was long enough for a team of U.N. water experts, using light aircraft, to locate 50 new wells; Thai farmers, after learning from FAO experts of techniques developed 'n the Canary Islands, can now grow pineapples as a year-round crop...