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...that point, football players could probably benefit from fewer full-contact practices. "There's so many damn drills," says Cantu. "You don't need all this one-on-one, helmet-on-helmet macho stuff." The NFL can easily take the lead on this commonsense solution. Right now, contact continues year-round at assorted training camps. "We're looking at off-season programs that are probably too long," says Madden. At some point, the cost of constant blows to the head far outweighs any competitive benefit...

Author: /time Magazine | Title: The Problem with Football: How to Make It Safer | 1/28/2010 | See Source »

...idea that giving up meat is the solution for the world's ills is ridiculous," he says at his Maine farm. "A vegetarian eating tofu made in a factory from soybeans grown in Brazil is responsible for a lot more CO2 than I am." A lifetime raising vegetables year-round has taught him to value the elegance of natural systems. Once he and Damrosch have brought in their livestock, they'll "be able to use the manure to feed the plants, and the plant waste to feed the animals," he says. "And even though we can't eat the grass...

Author: /time Magazine | Title: How Cows (Grass-Fed Only) Could Save the Planet | 1/25/2010 | See Source »

...kinds of lettuce (light green and dark green). Now the average house is more than 50% bigger, the car is twice as powerful (and there's often more than one), the TV is flat and gets 900 channels, and we expect the grocery store to have strawberries year-round and about 50 flavors of mustard. Small wonder we started charging our life-insurance premiums on our credit cards; we only expected to pay when we died...

Author: /time Magazine | Title: Happiness Paradox: Why Are Americans So Cheery? | 11/23/2009 | See Source »

Networks use the data Nielsen gathers during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

...mile (6 km) coastline and fantastic snorkeling and scuba-diving sites just several swimming minutes from the well-appointed villas. Water babies may drift from one reef to another, one beach to another, each one lovelier than the last. Turtles are frequently seen, and giant manta rays are spied year-round. (Read "Pleasure Island...

Author: /time Magazine | Title: The Maldives New Treasure: Shangri-La Villingili | 10/1/2009 | See Source »

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