Word: year
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Dates: during 1940-1949
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Reservoir of Beauty. On its advertising message of optimism and progress, U.S. business this year is spending about $830 million in magazines and newspapers alone. At least one-third of all the advertisements bought by that staggering sum are using models. The proportion is nearer half in beer, cigarettes, cosmetics, the biggest users of models outside the fashion field. The figures add up to the simple conviction that there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize...
...best advertised by models. This fact is borne out by such stories as the rise of Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...
Thousands more knock on agency doors every year, driven by their own ambitions, by unscrupulous "modeling schools" which promise to turn them into cover girls in six easy lessons, or by relentless mothers. But disillusion awaits them...
...will her income be glamourous. Virtually all statistics in the modeling business are the figment of someone's creative imagination. Best estimates are that only about 50 or 60 of New York's 1,000 photographic models make between $10,000 and $20,000 a year. Among them are two outstanding up & coming fashion models, a sensational, Lauren Bacallish redhead named Kathryn Cassidy, 23, and a sultry Maryland beauty named Jean Patchet, 22. About 75 models make between $8,000 and $10,000 at rates up to $25 an hour. The rest charge from...
Last week, one of Lisa's typical days began at 7 a.m., when she arose at her converted gardener's cottage in Muttontown^ Long Island. She breakfasted in bed, listened to her eight-year-old daughter Mia read her lessons. She drove 35 miles to Manhattan in her red-upholstered Studebaker convertible. On the road, she was something of a hazard. An amateur plane pilot, she considers any speed under 70 m.p.h. dull. She fretted at whistling truck drivers and ogling motorists/'There will be an accident for sure," she said, "and those silly men will...