Word: year
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Dates: during 1940-1949
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Baffled Experts. Until a year ago, the U.S. oil industry's geologists and geophysicists, who had long since reduced oil prospecting to a science, had been completely fooled by Scurry County. None of their blasts and echo-measurements had shown the existence of its oil-laden limestone reef some 6,500 ft. down. Humble Oil & Refining Co., biggest oil leaseholder on the continent, had once held leases all over Scurry, but had let most of them lapse. Even the first wells drilled in what later proved to be the heart of the pool did not turn out well...
...entire industry, last week drew a careful bead on just one man. Its target: lean, fast-talking Henry J. Taylor, 47, sometime businessman, author (Men and Power, Time Runs Out), radio commentator and onetime Scripps-Howard journalist. In a cease & desist order growing out of a three-year investigation, FTC charged that Taylor, doing business as Manhattan's Package Advertising Co., had created a monopoly in unpatented waxed-paper wrappers by licensing others, setting prices and dividing territories. Through it, said FTC, Taylor had collected $1,300,000 in royalties from 1931 to 1945 from some 30 manufacturers...
...this fashion, Woolworth's spotlighted a building and improvement program on which it has spent $25,574,000 in the last two years. When the job is done, Woolworth's will have transformed itself completely into a medium-price variety chain. The company has already copied many merchandising frills from its tonier competitors. The Houston store will make free deliveries of purchases over $5 and, like some other Woolworth stores, it has a "layaway" plan-a kind of charge account in reverse-under which a customer makes a down payment on a piece of merchandise, pays regular installments...
...shift into higher prices has not hurt Woolworth's. Last year the company grossed $623,942,000 (more than double what it did in its best five-and-dime days), for a net of $43,496,000. It expects to do just about as well in 1949. Many of its sales still come from small items: last year the company sold 26 million hairnets, 31 million combs, 100 million pounds of candy. And Store Manager Herbert H. Hocher assured Houstonians that price-conscious Woolworth's has not entirely abandoned the small-change standard. Said he: "We still have...
...Fray Marcos' barber had peddled the news as far east as Cuba. The viceroy at Mexico City was quick to act. He decided to send an expedition up the Pacific coast to take possession of Cibola and its neighboring kingdoms. To head the expedition the viceroy chose 30-year-old Francisco Vazquez de Coronado, who helped finance it with a million dollars of his wife's fortune...