Word: yearbooks
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Dates: during 1980-1989
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...even at his tiny high school in the mountains of northern Arizona. An A student with thick glasses, he dressed plainly and paid no heed to the '50s fashion for ducktail haircuts. He took piano lessons, served as an altar boy, and was voted "most courteous" in his 1956 yearbook. A friend recalls that Babbitt was too small for football, so he worked as the team's equipment manager, "and you know what kind of turkey that...
Sent to the exclusive Hotchkiss School in Connecticut for his senior year in high school, Bork took to intramural boxing and won the school championship as a 147-pounder. By his picture in the yearbook is a fitting quote for a pugilist: "Do you want a contusious scab, maybe...
...what Michael Stanley Dukakis, 53, is all about. If he were a magazine, it would be Consumer Reports. Dukakis is a man who cannot recall the last novel he read; he once took on a family vacation a book entitled Swedish Land-Use Planning. In his high school yearbook he is facetiously depicted as "Big Chief Brain in Face." He can wax ecstatic over finding a pair of $47 shoes in a discount outlet, and has owned just four cars in the past quarter- century: a Rambler, two Plymouths and the current 1981 Dodge. "My wife says...
Perhaps the slickest of the new video yearbooks is produced by Year Look Enterprises of Durham, N.C. The company is the brainchild of Bob Levitan, 26, who made a video chronicle of the 1981-82 school year at Duke University while a student there. Though the tape was just a student project, dozens of people later asked if they could buy copies. Seeing a potential market, Levitan produced a 40-minute video yearbook the following year and sold 100 copies at $45 each. His company now has a roster of 20 clients, including such universities as Princeton, Brown and Michigan...
Despite their growing popularity, video yearbooks are unlikely to replace the old-fashioned hardbound volume. For one thing, there is no place for classmates to sign their names and scrawl wisecracking farewells. For another, says Alan Heath, director of marketing for Taylor Publishing, a leading yearbook publisher, "you can't freeze the same amount of time on a one-hour video as you can in a 250-page yearbook." Even the most successful video yearbooks are rarely bought by more than a quarter of the graduating students, compared with two-thirds or so who usually pick up the book version...