Word: yearbooks
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...McCarthy] was doggedly continuing his fight against subversion, with methods about which many were becoming increasingly skeptical,” the editors of the 1954 yearbook wrote in their retrospective...
...president may have begun the year as an unknown, but the yearbook editors wrote that his religious views “were, by the end of the year, well-known...
Considering how lucrative the senior portrait business is, HYP’s business managers should be able to get higher “rebates.” Yearbook Editor-in-Chief My Dzi Le ‘05 said they switched to McGrath last year because the studio offered to catalogue the photos digitally and send them all to the publisher. But this change was made without a competitive bidding process...
...yearbook could also sharply increase its revenues through advertising. HYP only earns $18,000 per year ($11.25 per book) in advertising because it contracts an outside agency to do the work. Like The Crimson and the Lampoon, HYP should take advantage of its free student labor—expanding its business department if necessary—and aggressively sell advertisements. National companies such as Merrill Lynch and Ralph Lauren would probably jump at the opportunity to have their logo on a publication that Harvard alums will read for the rest of their lives...
Steinert naively thinks that the two hundred students who do not appear in the yearbook are avoiding photos for some other reason. “If a student can’t pay the fee we haven’t heard anything of it,” he said. If this is the case, students who oppose the fee must show it. Undergraduates should reject this fee just as they rejected a mandatory student activities fee, and show their opinions by emailing yearbook@hcs.harvard.edu...