Word: yeare
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Dates: during 1970-1979
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...bestseller, this fall's freshet of new scents was triggered by the success of Opium, which is sold under the Yves Saint Laurent label. It was so popular in Europe after its launching there in 1977 that its appearance in the U.S. had to be delayed a year for lack of supply. As it happens, Opium is marketed by a subsidiary of the Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return for the use of its name. More galling to the French, Opium is a strong scent; it thus...
Guerlain spent more than $10 million to launch its first new perfume since 1975, and it will doubtless make a similar splash when it brings the pricey ($85 per oz.) fragrance to the U.S. next year. Nahema's debut was one of the biggest barrages in a war of dollars and scents being waged by French perfumers this fall: more than 20 new fragrances are coming out, and most will carry the names of well-known fashion houses, including Balenciaga, Courreges and Balmain...
...strong fragrances to the same craving for identity that makes people want designer names on their clothes. Says he: "The French were wrong when they failed to respond to this need." Whatever the reason, powerful scents are selling. Worldwide sales of Opium are expected to reach $80 million this year, a lot for a brand that has been out for only two years. The top-selling perfume of all, with an estimated $150 million in annual sales, remains Revlon's six-year-old Charlie...
...spread of the American scent is the expansion of American ownership of perfume houses. Coty, for instance, is owned by the Pfizer pharmaceutical firm, Pierre Balmain by Revlon, and Jean d'Albret by Max Factor. Globally, sales of U.S.-owned perfume firms exceeded $1 billion last year, compared with $737 million for the French. Girding themselves against further U.S. competition, many older French perfume houses have sought mergers with larger European corporations, and a long moribund national perfume-promoting organization called Prestige has been revived. Says Bernard Lanvin, head of the family-owned firm that bears his name: "Until...
That is what Egypt's President Anwar Sadat says his country must gain as a result of his bold decision to make peace with Israel. Now, two years after his flight to Jerusalem and nine months after the signing of the treaty ending hostilities, some changes are appearing. Tourists wearing yarmulkes are visiting the pyramids, new high-rises spike the Cairo sky line, and signs hawking familiar brand names reflect increased Western business investment. The reopened Suez Canal is earning rich transit fees, and Egyptian engineers have taken over Alma, the largest of the oilfields being given...