Word: yeasting
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Dates: during 1920-1929
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Fleischmann (yeast) from...
Whether the sale was a movement toward including Procter & Gamble in Standard Brands, new Morgan food-products holding company (TIME, July 1 ), was debatable because of the small percentage of Morgan ownership. Yet soap, like yeast, is undeniably distributed in cakes...
...Amoeba, spirogyra, yeast...
Fleischmann Co. makes nearly all the compressed yeast sold in the U. S. Its eleven factories have a capacity of some 500.000 lbs. of yeast per day. In 1928, net sales were $64,004,366; net income $19,820,668. Fleischmann Co. is also one of the world's largest vinegar producers. ships in its own tank cars 15,000,000 gals. of vinegar per annum. The company has consistently promoted Baker's Bread v. Home Made Bread; cheerfully notes that in 1919, 60% of U. S. bread was sold by bakers, in 1928 the baker's share had risen...
...recent new yeast market, "discovered"' in 1919, has been the health-seeking public. Yeast eaten raw is a laxative, and as such is widely advertised as a cure-all for indigestion, bad breath, skin disorders...