Word: yeasting
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...gentleman jockey, member of the victorious 1932 U. S. Olympic four-man bobsled team; of heart disease; in Palm Beach, Fla. His first wife: Silent Cinemactress Mae Murray. His second: Stage Actress Irene Fenwick. His widow: Laura Hylan Heminway Fleischmann O'Brien, former wife of the late Julius (yeast) Fleischmann...
...last December and this week was hovering around 7. Broad explanation was that while Standard Brands net sales were holding up fairly well, the profit margin was growing narrower and narrower. In 1937, beating the bushes with such radio headliners as Rudy Vallée (for Fleischmann's Yeast and Royal Gelatin Desserts), wooden Charlie McCarthy (for Chase & Sanborn Dated Coffee), "One Man's Family" (for Tender Leaf Tea), Standard Brands ran up record net sales of $122,517,121. But even in briefly booming 1937, Standard Brands' net profit was only 73? a share compared with...
...profits continued downward, wound up at 51? per share. Mrs. O'Brien's dividends were down to $135,000, 70% less than 1930, 55% less than 1933. For this Standard Brands could chiefly blame the fact that few U. S. citizens like the taste of yeast, no matter how many vitamins the Fleischmann brand contains. More than a decade ago, when the U. S. housewife had quit baking bread at home, Fleischmann's swank advertising agency, J. Walter Thompson, had an answer: yeast for health. By testimonials, by quotes from scientists, Standard Brands plugged yeast (three cakes...
...group to twiddle their thumbs in such a state of affairs is Standard Brands' board of directors, in which the Morgans swing a lot of weight. To bring yeast back Standard scientists were put to work on fruit flavors for yeast, are still at it. Vice President Daniel P. Woolley, who had freely exhibited himself with Bergen's imp on his well-tailored knee, resigned. Charlie's hour was cut to 30 minutes, shorn of his sarongster stooge Dorothy Lamour. The advertising business buzzed with Standard Brands' changes: J. Walter Thompson kept coffee, tea and yeast...
...yeast fad could not last forever. Many a yeast-eater turned to vitamin pills, easier to take and just as reassuring. Many another just quit. And Standard Brands' profits began to depend more and more on coffee, tea, gelatin, other items in its varied line, all with narrower profit margins than yeast...