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Word: yeasting (lookup in dictionary) (lookup stats)
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Usage:

...criticism. But this plan never worked out. With the first scene the reviewer is in the thick of a play which combines the brittle wit of Oscar Wilde with the mellow sentiment of "Der Kongress Tanzt." Old Vienna, with its archdukes and New Vienna with its psychoanalysts and yeast specialists. And in ten minutes the Lunt family is forgotten...

Author: By J. C. R., | Title: The Crimson Playgoer | 5/24/1933 | See Source »

...unseeing audience of National Broadcasting Co. was not let in on the fun at first. Loth to help puff a competitor's stunt, NBC banned all mention of the brother-hunt when Burns & Allen were invited as guests of Chase & Sanborn's Eddie Cantor. Fleischmann's Yeast's Rudy Vallee. Crooner Vallee was actually switched off the air when he inadvertently referred to it. But since Eddie Cantor threatened to work in a reference in such a way that NBC would have to switch station announcements, NBC's protests have gone pretty much unheeded...

Author: /time Magazine | Title: Business & Finance: Nat & Googie | 1/30/1933 | See Source »

Rudy Vallee with variety talent Fleischmann's Yeast...

Author: /time Magazine | Title: Music: Radio Favorites | 1/9/1933 | See Source »

...University of California Professor W. W. Lepeschkin took living yeast cells into a pitch dark room and killed them. In dying they gave off a short, x-ray-like radiation which affected some silver bromide (ray-testing compound) in the room...

Author: /time Magazine | Title: Medicine: Necrobiotic Rays | 8/29/1932 | See Source »

...over $1,000,000. Most of them have been losing money for a decade and would need several very profitable years before they could brew dividends for shareholders. Colossi in the ruined industry are Anheuser-Busch, Inc. and Pabst Corp. Anheuser-Busch has built up profitable sidelines in yeast, ice-cream, ginger ale, truck bodies, coal. If beer is legalized the company can in two hours start turning out about half of its pre-Prohibition yearly output of 1,600,000 bbl. The company is ready to spend some $7,000,000 for material and extensions. One of its major...

Author: /time Magazine | Title: Business: Beer Flurry | 7/11/1932 | See Source »

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