Word: yeasting
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Everyone knows Fleischmann's yeast, everyone knows Royal baking powder, everyone knows Chase & Sanborn coffee. The coffee company was indirectly included in the merger because Royal Baking Powder has large holdings of its stocks. The holding company which will control Fleischmann and Royal is expected to purchase Chase & Sanborn control. Many another food company was mentioned as likely to join the Fleischmann-Royal combination, especially Campbell Soup, Gold Dust, Postum Co., Inc., Kraft-Phoenix Cheese Corp. Securities of the three companies already merged had last week a market value of about...
...food merger, the Fleischmann distributing system was an important consideration. The only rival for speed and regularity admitted by Fleischmann in daily national distribution is the U. S. Post-Office. The only foodstuff rivals are the various milk companies, none of which are nationwide in scope. Fleischmann's yeast is delivered fresh every day to more than 30,000 bakeries and to 250,000 groceries, delicatessens, hotels and other retail outlets. No jobbers are used?delivery is direct from 900 Fleischmann agencies. Fleischmann's operates a transportation subsidiary which has 200 railroad cars, 2,000 trucks, 5,000 employes. Every...
Justly proud of its distribution system is the Fleischmann company. "The Yeast Must Go Through" is the watchword in every Fleischmann office. During the New England floods of November 1927, Fleischmann chartered all the airplanes at the Boston Airport, even newsmen and news services could get planes only through the Fleischmann Traffic Department. First arrivals from afar in the flooded districts were airmen carrying Fleischmann yeast. Nor is Fleischmann service limited only to yeast deliveries. When a Fleischmann baker died suddenly, leaving a distracted widow with several small children, one Fleischmann man took charge of the funeral, another Fleischmann...
...Austria-Hungary, and James Gaff of Cincinnati, founded Gaff, Fleischmann & Co. at Riverside, Ohio. Their first great forward step was made in 1876 when they exhibited a Model Vienna Bakery at the Centennial Exposition in Philadelphia. From the fame of this exhibit came an increased demand for Fleischmann's yeast. Soon there was a Fleischmann plant on Long Island, then another at Peekskill, N. Y, Guiding spirit of the early Fleischmann company was Charles Fleischmann, who died in 1897. It was under the leadership (1897-1925) of the late Julius Fleischmann that the company went through its major expansion period...
...Fleischmann company has more than 300,000 bakers and grocers who receive their yeast from the Fleischmann company. Bakers are visited daily; grocers triweekly. A transportation subsidiary and 900 agencies see to it that contacts are never broken. In March 1918, a blizzard struck Chicago, kept the 41 Fleischmann delivery trucks in their garages. Thereupon the Fleischmann Chicago personnel equipped itself with yeast-packed satchels, made a door-to-door journey to Fleischmann customers...